Simplifying Font Licensing

Simplifying Font Licensing

Lupeer Legacy Proper use of typography is one of the most important elements in any piece of design. The right typeface is essential in everything from logo design, user interface design and SEO. A poorly chosen typeface can lead to branding that doesn’t reflect...
6 Things Mortal Kombat Taught Me About Marketing

6 Things Mortal Kombat Taught Me About Marketing

Lupeer Legacy Marketing and Mortal Kombat On June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From...