Back to the Basics of SEO Content Writing Part 1

by | Dec 18, 2009 | Copy Writing, Search Engine Optimization

Many people don’t realize how important optimizing your content can be for your SEO. While link building with relevant anchor text is one of the major factors, proper on page optimization, including SEO content, is crucial to your organic rankings. The first question any business owner/CEO/SEO/marketer should ask themselves when entering the wide world of search engine optimization is “what are the best terms my site should rank for and why should I rank?” In our experience, most people would reply “I want #1 rankings for the keywords that get the most searches because I want tons of site traffic!” And as an SEO content writer, I would have to humbly disagree. All the traffic in the world isn’t going to help your site if it doesn’t lead to more business. You see, the key word missing from their reply is “relevant.” What you want are rankings for RELEVANT keywords that send RELEVANT traffic. From there you can actually write RELEVANT SEO content! After all, if you sell Christmas decorations, you’re not going to see much in the way of relevant traffic if you rank #1 for just Christmas or just decorations. People searching those terms individually could be looking for just about anything!

Relevance in SEO Content Writing

seo_content.jpgOnce you understand the importance of relevance, it’s time to gather a list of the MOST relevant keyword searches with the MOST amount of traffic. You should only focus on one keyword silo per page – so for instance, one page would focus on the silo “Christmas decorations” while another could focus on “holiday decorations”. By keeping these silos on different pages, you can more easily tell the search engines what you think each page should rank for, and plan your content and SEO accordingly. So using various keyword research tools (I love the Google Adwords Keyword Tool myself, but the Search-Based Tool and Wordtracker tools are good too), you want to collect a list of all keyword terms containing both words “Christmas” and “decorations” and sort by search volume. Take your top 5-10 most searched terms and voila! You’ve got a list of keywords you want to use in your SEO content.

More to SEO Content Writing Than Meets the Eye

Of course, there’s more to optimizing SEO content then just throwing keywords all over the content. For one, keyword stuffing is definitely a no-no in Google’s eyes, and secondly, it makes content REALLY rough to read. So there’s a balance. Write enough content (400-600 words is typically ideal) so that you can comfortably use combinations of your top 5 keywords without it looking unnatural or stilted. There’s certainly some more goodies I can share about writing SEO content, but I think I’ll stop there for now. As you can see, this is only Part 1! Stay tuned for Part 2 in the next couple weeks, and in the meantime, feel free to ask questions and I’ll do my best to answer them in my next post!

SEO Content Writing Recap

  1. Conduct keyword research to find relevant keywords to rank for (think about what prospective customers would search for).
  2. Pick one keyword silo per page of content (or 2 REALLY closely related ones).
  3. Incorporate the top 5 or so most searched for terms in different combinations within your content.
  4. Do NOT keyword stuff – 400-600 words should make it easy to naturally tie in 5+ keyword combinations.
  5. Come back sometime in January to see my follow up post and learn more about optimizing your SEO content.

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