by Brigitte Bradnick | May 23, 2017 | Content Marketing, Copy Writing, Search Engine Optimization
The use of Netflix and other digital streaming media services is at an all time high, as half of American households subscribe to at least one. As these services are in high demand, the competition against one another is fierce. When up against other major players...
by Scott Rehnberg | May 10, 2017 | Content Marketing
Recent research from the Content Marketing Institute shows an increase in successful content marketing within the manufacturing industry. Joe Pulizzi, founder of the Content Marketing Institute, notes a�?Fifty-nine percent of manufacturing marketers say their...
by Scott Rehnberg | Feb 27, 2017 | Content Marketing
Content marketing is a powerful tool for creating a meaningful connection to customers. However, in the age of constant online interaction, simply creating informative content is not always enough to keep your readers engaged. Even if you’re doing everything...
by Joshua Cranmer | Aug 13, 2014 | Analytics, Content Marketing, Digital PR, Uncategorized
For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs rather than assumptions....
by Joshua Cranmer | Sep 12, 2013 | Content Marketing
Kevin Spacey. Enough said…? Okay. Maybe I need to go into a little more detail then. I bet, first, that you’re asking yourself, “why is this guy blogging on an internet marketing company blog about Kevin Spacey?” Well, you’re right. It is...
by Joshua Cranmer | Apr 19, 2013 | Content Marketing
Trying to explain WHAT content marketing is, let alone how it can benefit a business, can be a challenging endeavor. Most business minds, from CEOs to marketing managers, are stuck in the mindset that all marketing should directly generate leads/sales, or at least...
