Creating a Voice for Client Blogs

Creating a Voice for Client Blogs

Creating a Blog Voice It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what you believe morally,...

Press Release Writing 101

Press releases are the best and most formal way to make the media aware of your company announcing something of newsworthy value. This could include launching a new product or service, or making the public aware of a new CEO leading the pack. The most important...
Writing Web Copy That Achieves Your Goals

Writing Web Copy That Achieves Your Goals

One of my biggest struggles as a writer is keeping my copy concise and to the point. I am the queen of long winded copy, because it allows me to let loose my thoughts, opinions and knowledge. But I realize that just because I find my “flow of...