The 7 Things You Should Know Before You Start Working With a Digital Marketing Agency
Are You Ready to Start Working With A Digital Marketing Agency?
Are you ready to grow your brand? A digital marketing agency has the resources, knowledge, and experience to help you reach certain goals. If you’re considering hiring an agency, the best way to prepare is to ask yourself the following questions. Anticipating the kinds of information an agency might need will equip you for the success that a digital marketing strategy will bring.
What is the goal of your website?
Do you know the goal of your website? Determine this by asking yourself what action you would like a potential customer to take when they arrive on your site. This could include requesting a quote, subscribing to a newsletter, or buying a product. Make sure this action is easy to take. It is likely your site will have more than one, if not many goals.
Once your goals are defined, it is critical to have a conversion funnel in place. A digital marketing agency knows how to tailor and optimize your website so that it can effectively convert someone from being interested to taking action.
What are your KPIs? (Leads? Sales?)
A key performance indicator (KPI) tracks how well a campaign is translating into new customer awareness. If you have a clear understanding of what your digital marketing KPIs are, you have the power to measure your performance and better manage your business and growth.
Start by identifying factors that are directly related to your business’ objectives like increasing sales, increasing retention, or enhancing customer service. Some common metrics for KPIs are revenue cycle, financial performance, or growing traffic to a website. A marketing agency will help you choose KPIs that suit your company in addition to what you already track, so that you’re one step closer to achieving your goals.
What sets you apart from your competitors?
Why would someone buy from you/request a service from you? Let your competition help you! Do you have the market share you require to grow and keep a leg up on your competition? Is there anything you should be doing that others do better? Knowing the answers to these questions allows a digital marketing agency to “future-proof” your business. Check out your competitor’s websites, compare it to your own, and evaluate how you can make improvements. Additional information such as what their training programs are like and where they operate can further help a digital marketing agency determine areas of focus.
Who are your competitors?
That’s not all your competitors can do! Their website is a wealth of information, so research your competitors and find out:
- What they excel in
- What they are less successful at
- What they do similarly to you
- How you can do it even better
In other words, a SWOT (strengths, weakness, opportunities, and threats) analysis can be the best way to research your competitors and yourself. Take a deeper look into what the competition is up to and what you find can help you move forward.
What is your digital marketing budget?
Digital marketing improves the possibility for people to get to know your company and its values. It’s a great way to network with people, who need your services, and when done right it will offer a good return on your investment. But it’s natural for companies to sometimes have difficulty knowing how much money to spend on digital marketing. Some things to consider before developing a digital marketing budget are:
- Your annual revenue
- Your industry position
- Your goals
- Your agency’s goals for you
Your business’ annual revenue directly correlates with the amount you can put into digital marketing. Your industry position is also an important factor of this equation. If your business is new, it is more likely that you will need to spend more than you may be thinking on a digital marketing strategy right out of the gate in order to increase awareness and gain customers. It is also crucial for more established companies to maintain a digital marketing budget so that they continue to improve their brand reputation and stay ahead of their competition.
Will you be able to handle the increased demand that will come with a brand new or updated website?
Some people don’t realize how quickly their brand can take off once they dive into digital marketing. Granted, nothing happens over night, but it’s safe to be prepared for a surge in sales and attention. Ask yourself if you have the staff to:
- Manage your website consistently
- Write blogs regularly
- Respond to social media inquiries and complaints
- Support a (potentially) heavy increase in sales
Are you ready for a new logo?
Look at your current logo and ask yourself, “Does it still convey the message or feeling of my company?” Your logo will likely be what consumers associate with your company, so take the time to make a thorough evaluation. Consider how complex it is and whether or not it adapts well to modern media. Are you trying to reach a new audience? An agency can help you decide if it’s time for a change.
Know the answers to these questions?
Then it’s time to take that next step for your business. Lupeer offers a variety of services to help you reach your objectives. We are dedicated to providing quality work with ongoing and positive results. Discover how we can help you build authority and take control of your targeted market.
By Brigitte Bradnick, Digital Marketing Associate
Brigitte studied English and Print Media Studies at Millersville University. After dabbling in the world of digital marketing during her internship with Lupeer, Brigitte developed a passion for the field. Her ability to master tasks and organize like a pro, all while sporting an infectious smile, made her a natural fit as Lupeer’s Digital Marketing Associate. Brigitte injects intellectual curiosity in everything she does and is committed to delivering high-quality results to our clients with an ambitious and proactive mindset. She enjoys working in an agency setting where she can continue to be challenged, providing her the opportunity to grow professionally and creatively. Brigitte is obsessed with achieving her daily step goal on her Fitbit and enjoys running after a long day of being awesome in the office. As a self-proclaimed bibliophile, Brigitte tries to read whenever physically possible, even if that means succumbing to digital means, listening to audio versions of books.