Paid Search Specialist

Paid Search Specialist

Job Opening: Lancaster, PA

Position Type: Full-Time, Mid-Level

Job Title: Paid Search Specialist

Join our team of marketers, strategists, and designers. Lupeer is a Lancaster, Pennsylvania based agency. We partner with nationally and internationally based clients and have an increasing need to expand internally.

We are looking for outstanding candidates to join our company’s growing team as a Paid Search Specialist. This role is an integral part of our team and will have the opportunity to work with creative and data-driven minds and gain unrivaled digital marketing experience. Candidates will be asked to implement paid search campaign and social media advertising campaign optimizations to improve client account performance.


  • Develop and demonstrate an understanding of each client’s business in order to create customized search marketing strategy plans
  • Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client
  • Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection
  • Setup conversion tracking and remarketing tags
  • Manage multiple ongoing PPC campaigns at once by optimizing and A/B testing campaign, ad group, and keyword performance
  • Build negative keyword lists, monitor search terms, and research new search trends to further advance campaign performance based on client goals
  • Develop social media advertising campaigns and strategies across all major social networks including Facebook, LinkedIn, Twitter, and Instagram
  • Identify unique approaches to owned, earned, and paid social media impressions
  • Know when to adjust social platform budget allocation based on specific metrics and KPIs
  • Create and summarize campaign performance reports

Ideal Candidate Qualifications:

  • Certification in Google Adwords and Google Analytics a plus
  • Demonstrated proficiency in Google AdWords, Google Tag Manager, Bing and Facebook Ads Manager
  • Bachelor’s degree
  • History of managing and prioritizing daily budget across multiple accounts/campaigns
  • Experience with AdWords Editor and Bing Editor
  • Experience and proficiency in Web Analytics tools (Google Analytics)
  • Strong analytical and reporting skills
  • Strength in extracting concise and meaningful learnings from a vast number of data points
  • Must be results driven and enjoy problem-solving
  • Ability to prioritize and strategize based on company and client goals
  • Fueled by an eagerness to learn and a desire to succeed
  • Highly motivated, meticulous, and optimistic


  • Competitive Salary
  • Paid vacation, holidays, and sick days
  • Health Insurance Compensation
  • Long/Short Term Disability

Paid Search Specialist Application

  • Date Format: MM slash DD slash YYYY