Case Study: Manufacturing

Case Study: Manufacturing

Industry

Manufacturing

Services Provided

SEO | Content Marketing | Analytics | Digital PR | Design & Web Development

Creating Relationships With Key Industry Influencers

As a leading conveyor manufacturer, this company offers a wide range of conveyor solutions and belt conveyor replacement services for industrial, packaging, and sanitary conveyor automation needs. Their product lines serve general manufacturers, material handling specialists, bulk food handling companies, small maintenance repair operators, and medical and pharmaceutical companies.

Challenge

This company was looking to expand their brand product awareness further through keyword searches.

Goal

They needed to increase site wide traffic and create relationships with key industry influencers.

Results

We created an infographic that spurred a 35% increase in overall traffic. Users were more likely to download literature and fill out a customized form on the infographic page: a total of 28 goal completions came directly from infographic interactions.

By designing relevant and topical content, large publications that typically charge for brand awareness and product placement on their sites were not inclined to do so. Through outreach and constant relationship building, the infographic has been shared on over 16 highly authoritative sites. The company began ranking for 10 new conveyor automation related terms, 70% of which landed on the first page of Google.

Infographic

New Sessions

Goal Completions

%

Increase in Overall Traffic

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