Case Study: Robotics
Content Marketing | Analytics | Digital PR | Design & Web Development
Creating Buzz for the Robotics Industry
One of the leading suppliers and manufactures of robotic systems worldwide, this company offers a wide selection of industrial robots and robotic systems for all common payload categories and types. Their product lines serve the aerospace, automotive, agricultural, energy, rail and freight, and consumer goods industries.
This company created robots and robotic arms. Customers would have to get the arm from the company, and then get the computer/controller from another company.
They were able to streamline the process by creating robotic arms with computers already in them. They needed to create a buzz to successfully launch this new process at an industry trade show.
We built a microsite with a series of teaser videos leading up to the trade show. The last video in the series revealed the robotic arm with a computer. The buzz was huge, resulting in 520% more users to the website.
In addition to the microsite, we handled the company’s SEO and digital PR campaign. We created an infographic and released it at the trade show. This infographic was featured by the American Manufacturing Organization’s website. For the trade show, we were able to produce:
Increase in Sessions to the Website