FAQs

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We have a marketing department, why would a digital marketing agency be useful?

Can’t figure out why a local competitor is ranking higher than you? Are you feeling the pressure to take the next step with digital marketing? Let us help. As an internet marketing agency we act as an extension, bringing to life everyone else’s demands and more importantly, your vision. We’re here to introduce your thoughts to the digital space.

What digital marketing terms should I be familiar with?

Traffic consists of three primary sources: direct, organic, and referral. The first measures those who go directly to your site from a browsers search bar. The second is simply generated through match phrases, if they go to your site from their search engine results page (SERP) than you’re now certified organic. Lastly, referral traffic consists of external sites, emails, or social channels that provide a way for users to find your website.

Content requires the perfect balance of art and science, all written copy is guided by research relative to the subject matter and perfected with our expertise. The success of our digital content efforts can be attributed to our extensive research and our ability to inspire user engagement.

Visual Assets are a way to graphically explain a process or product through more simple and aesthetically pleasing way whether it be a viral blog post, an infographic, or a video.

Relationship Building is inspired by traditional marketing and PR, each branded content piece is given life through on-going outreach to industry innovators, influencers, and leaders.

Title Tags & Meta Descriptions (TTMD’s) are rich snippets of text designed for both SEO purposes and user experience relates the pre-determined page topic to each party. Thus, making your pages “visible.”

How do I know if I’m focusing on the right social channels?

Most industries usually have one social platform that performs better than the others. Performance is measured through KPI’s that are determined by the client. If LinkedIn generates the most leads but engagement metrics are highest on Facebook, is one better than the other? Let us decide.

If I sign up for SEO am I required to have a PPC campaign?

No, in fact we have some clients who only explore one side of the campaign. If organic traffic is paying the bills than PPC might not be necessary. If you’re finding that your site is optimized, your target audience is M.I.A., and you still can’t land a lead, then extending your product offering through a PPC campaign might be in your best interest.

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