Dominate your market
A Marketing Funnel is when you are funneling potential leads to your business and converting them into customers.
At the top of the funnel you get your potential customer to become aware of your product or service by leading them to your website. Then you offer them the services and build interest in the product or service that you have enticing them to buy. Lastly you ask for the action, having them respond to your CTA whether it be signing up for the email list, contacting them, or buying the product or service.
First Stage – Being Found
In order to get customers to the first stage of the funnel it is important that your website is found. This is where SEO comes in, helping your website to be put at the top of a search engine page when potential leads search for services related to your company. Ensure that you create an attractive website that will grab the interest of the potential customer and get them to read further. In this stage make sure that your website is targeting the RIGHT customer for your product or service. Consider demographics and how customers are finding you so that you aren’t just getting a lot of views but the rather views from people that are going to turn into clients.
Second Stage – Enticement
The second stage is to entice the viewers to want to invest in your product or service. By writing good content that captures their attention and makes them want to continue reading is key. Include information like how you’re going to solve the potential customers problem with your product or service or how having this product is going to improve their business. This information will increase desire and lead the potential customers to the next part of the marketing funnel.
Third Stage – Action
The third stage of the marketing funnel and most important is the action stage. This is when the potential lead turns into a customer. Of course the relationship doesn’t stop there. You want customers to turn into repeat customers as well as generate more customers for you through their testimonials and recommendations.
Although the ratio of converting site visitors into customers may be small, if thousands of people visit your site each day then you only need a small fraction of those people to become customers in order to have a successful marketing funnel.