The primary point of your business it to secure customers that want to buy your products or services. In today’s age many people go to the web to research companies before purchasing anything. These potential customers are what you hope to turn into leads. A lead is a person contacting you that is interested in your services or product. They fill out the forms on your website or call you for more information. This is why it’s important to have a good website that people want to look at.

Your Website

Every website has a conversion rate which is the number of leads your website generates divided by the number of people who visit your website. So in order to increase the number of leads you get from your website you must increase traffic or improve conversion rate, or preferably both.


Increase Website Traffic

Your website should first have online marketing strategies to get potential customers there to begin with. In order to increase traffic there are a number of things you can do including

SEO – Search Engine Optimization is the tactic to use when you want to get your webpage to be on the first page of a search on a site like Google. Make sure your webpage is in top condition for the search engines to crawl through and find yours.

Blogging – writing posts using keywords are a great way for your company to be found by a potential customers. Blogs are perfect for sharing on social media in order to keep potential customers interested in what you have to offer.

Social Media – Be sure to post frequently and engage with potential leads on all social media platforms. By posting content that is shareable like blogs and infographics, you can get the word out about your company and lead potential customers straight to your website.

Referral – By creating content like blogs and infographics and you share them on social media then other websites might link them on their website as a reference. This will then gain your website traffic because people will be clicking on these links.

These techniques will not only increase traffic to your website but ensure that it is quality traffic, with customers who are actually interested in your services and products turning into leads.

Conversion Rate

A conversion rate is the number of website users who do the action that you desire. That could be calling you, submitting a form, or emailing you for more information. You can increase your conversion rate by testing two different versions of the same page. Then your business can learn what elements of your website are working for you and what is working against you in the quest to gain more leads.

By writing better headline copy and adding customer reviews you can increase the credibility of your website immensely. When website viewers see that your company has worked out well for other customers they are more inclined to look into your services or products.

Instead of having just one conversion opportunity like a contact form, install a couple different micro-conversions to turn website visitors into potential leads. For example, in order for visitors to download one of your infographics they must first fill out a contact form.

By improving your website, increasing your traffic and increasing your conversion rates you can better generate online leads and in turn generate more business for your company.


What is the Goal of Your Website?

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