SEARCH ENGINE OPTIMIZATION
SEO stands for Search Engine Optimization. When people search a keyword on the internet then search engines like Google crawl all through different websites with that keyword and rank them according the the most relevant information.
Higher Rankings on these search engines are obtained by:
Words – having relevant and good content will help a site rank higher
Titles – Make sure website titles are accurate and contain keywords
Links – other websites linking to your website make it look more credible causing a higher ranking
Backlinks are a link from one page that leads to another page. By having backlinks a website is seen by search engines as more credible and thus ranked higher. Quality not quantity is important to remember when backlinking. Search engines are looking for credible links not just a bunch of links leading nowhere. In fact having links that search engines don’t trust can actually penalize a website.
By creating good content that people will share as well as infographics, blogs, and other relevant information websites will be credibly linked and ranked higher.
On Page Optimization
On-page optimization is what a company can do to the website itself to create higher rankings in search engines. The content of pages, linking, title tags, etc, all go into on-page optimization.
Pages that are well designed and styled will put a website at the top of a search engine’s list. By designing the page to have easy navigation, different device responsiveness, title tags, and meta descriptions a website will surely rank higher with a search engine.