Analytics Tools

Analytics Tools

There’s no lack of innovative analytics tools to help drive your campaigns and uncover actionable insights. Our team has a core group of tools and products that we love and know, we’re confident that our certified analytics members will get you the answers you need to understand your audience.

Google Analytics

Connects us to how users find your website and interact with it once they arrive. Main reporting metrics will vary depending on the client. We configure each analytics account to pull the maximum amount of data so we can proactively diagnose trends and adjust accordingly.

Search Console

Tracks the health of your website, and how it’s viewed in the eyes of the search engines; identifying crawl errors, malware attacks, and more. Search Console gives you information on organic impressions, search rankings, CTRs, internal and external links, and more – all the information data geeks need to come up with the perfect plan to increase your online visibility.

Search Console

Tracks the health of your website, and how it’s viewed in the eyes of the search engines; identifying crawl errors, malware attacks, and more. Traffic and link information in Search Console gives you information on organic impressions, search rankings, CTRs, internal and external links, and more – all the information data geeks need to come up with the perfect plan to increase your online visibility.

SEMRush

Displays real-time ranking metrics for your domain. Through SEMRush, we benchmark current rankings, track all relevant keywords and determine which terms offer the most value. As a result, we keep your website running at optimal performance with regulatory audits and maintenance.

Screaming Frog

The Screaming Frog SEO Spider provides raw data from your website. With this, we crawl your website from the perspective of a Search Engine. We analyze the unfiltered data to determine the onsite SEO health that wouldn’t have otherwise been visible.

An abundance of data is monitored through Google Analytics, Search Console, SEMRush, and Screaming Frog. The interpretation of this data gives a clear understanding of your customers, their journey, and their on-site experience. It’s with these marketing measurements that know the following about your audience:

  • What channel drives the most qualified visitors to your site?
  • How does your brand stack up to competitors in the results pages?
  • Which pages generate the most conversions?
  • What channel has the highest engagement?
  • What obstacles are impacting the performance of your website?
  • Which digital assets off the most value?
  • What channel converts the most?
  • How does content engagement differ between audiences?
  • How do online leads translate to offline customers?

While this is just a sample of the questions we answer for all of our clients, these questions can uncover a lot about a your website. As a result, each campaign is nurtured to increase visibility and provide insight to your top operational questions.

Interested in finding out which of your markets drive online conversions?