A/B Testing

A/B Testing

Identify what makes your audience convert. A/B testing measures the performance of two or more different versions of a web page to determine which results in higher customer engagement and conversions. Multivariate testing allows you to test multiple different variables within a web page to determine the most effective combination of elements. Both types of experiments measure the performance of the original variant against new variants. Each variant is evenly distributed to ensure your audience is accurately represented.

Forget about testing barriers. Launch an experiment that measures a single element or compare two entirely different landing pages.

Customer Experimentation Set-up & Lifespan

We ensure your audience is properly portrayed, no matter what type of experiment or the number of variables being measured. We run each experiment until the results are statistically significant enough to identify a winning variant. Results will take anywhere from days to months to gather: the testing period is dependent on the number of variants and the size of the audience.

A few of our favorite testing tools include:

Reporting dashboards determine how users engage with the current pages on your website by identifying which page elements are most influential. Once the testing variable is identified, whether it be a page or a button, acquisition data is analyzed to determine the estimated length of the experiment. Viewership benchmarks indicate how many views an experiment should expect after being split between multiple variants.

Crazy Egg acts as a pair of x-ray glasses for all user sessions. This program uses heat mapping technology to present real results in real-time. With Crazy Egg, we know which elements users click on, how far down the page users scroll, which channels users are coming from, and what gets the most clicks. Testing efforts begin and end with a heat map so that we can confirm that the changes made during A/B testing worked.

Reporting dashboards determine how users engage with the current pages on your website by identifying which page elements are most influential. Once the testing variable is identified, whether it be a page or a button, acquisition data is analyzed to determine the estimated length of the experiment. Viewership benchmarks indicate how many views an experiment should expect after being split between multiple variants.

Crazy Egg acts as a pair of x-ray glasses for all user sessions. This program uses heat mapping technology to present real results in real-time. With Crazy Egg, we know which elements users click on, how far down the page users scroll, which channels users are coming from, and what gets the most clicks. Testing efforts begin and end with a heat map so that we can confirm that the changes made during A/B testing worked.

Hotjar collects behavior data to determine the frequency and location of users’ clicks, taps, and scrolls. Additionally, this tool brings analytics to life with session recordings to identify usability issues. With these recordings, we observe the various ways a web page is utilized across segments and devices. We use this new perspective to identify where opportunity is lost and where it is found.

Optimizely brings testing to life. All variants are deployed with this optimization program and set to track goals specific to your KPI’s. We monitor the changing behaviors of your audience during testing and provide timely updates. Because the data tells a story of its own, it’s not uncommon for additional tests to transpire from the results.

Hotjar collects behavior data to determine the frequency and location of users’ clicks, taps, and scrolls. Additionally, this tool brings analytics to life with session recordings to identify usability issues. With these recordings, we observe the various ways a web page is utilized across segments and devices. We use this new perspective to identify where opportunity is lost and where it is found.

Optimizely brings testing to life. All variants are deployed with this optimization program and set to track goals specific to your KPI’s. We monitor the changing behaviors of your audience during testing and provide timely updates. Because the data tells a story of its own, it’s not uncommon for additional tests to transpire from the results.

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