Search Engine Optimization

Search Engine Optimization

SEO Strategies

Search Engine Optimization (SEO) is a major part of your success in earning organic, or non-paid, search traffic. What is your website about? What keywords are important for you to rank for? What are your competitors ranking for?

Knowing what questions to ask is what makes a search engine marketing campaign really come to life.

Website Analysis

An in-depth analysis is our starting point when engaging your web presence. It provides intelligence as to how your audience views your site and identifies additional factors impacting your website’s performance. We complete a technical SEO analysis to evaluate the on-page keyword health, title tag and meta description optimization, and internal link usage.

Website Functionality

We determine how your website is being used because it is an essential component to website functionality, especially to search engine crawlers. How do users engage with your top-valued content? Are certain segments more likely to take a specific page path than others? Which pages generate the most conversions? With these answers, we can identify what works best for your audience.

Backlink Evaluation

While not always visible, internal and external website links greatly affect the health of your website. Inbound links offer authority and strengthen your website through strategies like content marketing campaigns. Outbound links share authority and help increase the convenience of your content. Although one is acquired and one is given, the website health of all linking entities is equally influential.

Goal Analysis and Optimization

We measure the influence of all efforts to give insight as to what factors help users convert. All touch points and digital assets can be tracked with custom configurations and measured as goals. Recording goals in real-time allows for stronger reporting metrics. It’s through accurate and interactive tracking that we know we’re helping our clients meet their key performance indicators (KPIs).

Need someone to analyze your SEO opportunities?